Principles of Marketing
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Product Description
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectat… More >>
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Filed under: Online Business, Promotion and Marketing
The book was practicaly new. I am very satisfied with my purchase. I would definately buy from the seller again.
Rating: 5 / 5
It took me a while to find the right edition of this textbook but once I did this one arrived in perfect condition and in a timely manner. Thanks!
Rating: 5 / 5
Other students have complained about not getting the textbook they ordered or the book pictured. I received the book pictured and detailed.
Rating: 5 / 5