Comments on: Marketing Metrics: 50+ Metrics Every Executive Should Master http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/ For online business and your website optimization ... Mon, 15 Mar 2010 19:51:50 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: nettie hartsock http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/comment-page-1/#comment-32761 nettie hartsock Wed, 11 Nov 2009 15:16:54 +0000 http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/#comment-32761 I think this book is an important tool in terms of measuring marketing and trying to ensure that you have the opportunity to understand your marketing outreach. <br /> <br />I also liked the newly released book, "Value Acceleration" by Mitchell Gooze and Ralph Mroz and think it should serve as a companion to this book in terms of truly identifying how marketing and sales can successfully work together and in terms of lean process, keeping the global competitive edge way beyond metrics.Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage Rating: 4 / 5 I think this book is an important tool in terms of measuring marketing and trying to ensure that you have the opportunity to understand your marketing outreach.

I also liked the newly released book, “Value Acceleration” by Mitchell Gooze and Ralph Mroz and think it should serve as a companion to this book in terms of truly identifying how marketing and sales can successfully work together and in terms of lean process, keeping the global competitive edge way beyond metrics.Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage
Rating: 4 / 5

]]> By: Z. Yixin http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/comment-page-1/#comment-32760 Z. Yixin Wed, 11 Nov 2009 14:17:11 +0000 http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/#comment-32760 An excellent book with a small error on P. 191. <br />Direct Product Profitability ($)= Gross margin ($) + Direct product costs ($). Here, the "+" should be "-". Rating: 4 / 5 An excellent book with a small error on P. 191.

Direct Product Profitability ($)= Gross margin ($) + Direct product costs ($). Here, the “+” should be “-”.
Rating: 4 / 5

]]> By: A. Rastagar http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/comment-page-1/#comment-32759 A. Rastagar Wed, 11 Nov 2009 13:55:58 +0000 http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/#comment-32759 While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge. Rating: 3 / 5 While most of these metrics are true, they are not always relevant. I guess if you use it as a reference, this is a good book and will do fine. But it is not necessarily something that will turn your world upside down with new knowledge.
Rating: 3 / 5

]]> By: S., Edmund Harold Syahrial http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/comment-page-1/#comment-32758 S., Edmund Harold Syahrial Wed, 11 Nov 2009 11:17:13 +0000 http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/#comment-32758 this is very important book. every marketer must read and learn it very well..... Rating: 4 / 5 this is very important book. every marketer must read and learn it very well…..
Rating: 4 / 5

]]> By: Andre Carneiro http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/comment-page-1/#comment-32757 Andre Carneiro Wed, 11 Nov 2009 09:11:59 +0000 http://blogs.yain.com/941/marketing-metrics-50-metrics-every-executive-should-master/#comment-32757 It's still early to rate as I just got the book, but it's definitely valuable. Rating: 5 / 5 It’s still early to rate as I just got the book, but it’s definitely valuable.
Rating: 5 / 5

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