Principles of Marketing, 12th Edition
Product Description
The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the … More >>
Principles of Marketing, 12th Edition
Popularity: 5% [?]
The book was in good condition. But it was the lastest verision I needed. Also, the book should have been in hard cover.
Rating: 3 / 5
If there is a negative 5 rating, I will rate that. Never receive the item. Contact the seller a few times, no response.
Rating: 1 / 5
This book was in great condition.Expedite shipping didn’t work.I paid for it but i had to wait more then a week to get it.
Rating: 4 / 5
I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific.
Thanks
Babatunde
Rating: 5 / 5
Iwas surprise how fast I got my book. The book arrived in great condition.
Rating: 5 / 5